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"Web Designing India - WebSite Designing Company India"

Ikon Infocom is the place where the quest of person regarding Website Designing, Web Development, Software Development and E-commerce Solutions find its destination. We provide comprehensive web services at affordable rates. Our services are tailor-made to suit individual client demands.

PPC Marketing

We often get asked which traffic is better: PPC or SEO, and what the balance between the two should be. There’s no short answer to this but, as this question keeps coming up from our clients and in our seminars, I would like to revisit the issue.

For the uninitiated, there are two basic ways of getting traffic to your site from Google, Yahoo, MSN and other search engines: Search Engine Optimisation (where your site needs to be improved on an ongoing basis so that the search engines recognise it and rank it better on its own merits); and Pay per Click (where websites appear in search engines with short paid-for adverts).

Let’s start with Pay Per Click. As an advertising method it’s great – you pick the keywords you want to appear for, which, in effect, means that you choose who sees your advert. This makes it far more targeted than traditional advertising methods. It has three benefits which make it especially worth adding to your advertising mix:

 Pay Per Click offers quick traffic

 Pay Per Click allows you to test keywords

 Pay Per Click lets you test site conversion
 

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